June 2026 — Performance review, campaign updates, and next steps
With MB-011, MB-012, and MB-015 all receiving client comments today, this week is a critical publication window. Getting these three assets across the finish line unlocks MB-013, MB-014, the lead gen nurture, and the drip sequence — the final infrastructure layer of Campaign 1.
| Month | New Leads | LinkedIn Paid | MQLs | SQLs | SQL Rate |
|---|---|---|---|---|---|
| Jan 2026 | 3 | 0 | 1 | 2 | 66.7% |
| Feb 2026 | 11 | 0 | 2 | 3 | 27.3% |
| Mar 2026 | 11 | 0 | 2 | 4 | 36.4% |
| Apr 2026 | 16 | 2 | 2 | 4 | 25.0% |
| May 2026 | 14 | 1 | 3 | 3 | 21.4% |
| Total | 55 | 3 | 10 | 16 | 29.1% |
Kristen Gordon at Fossil is the standout May lead — 22 pages viewed over direct visits signals active research, not a casual browser. With 16 SQLs program-to-date, the program is tracking well ahead of the midpoint of the 15–25 SQL goal with 2.5 months remaining.
LinkedIn benchmarks: CTR 0.4–0.6% · CPC $4–$8 · CPL $50–$200
| Metric | April 2026 | May 2026 | Change |
|---|---|---|---|
| Spend | $1,634 | $1,633 | → flat |
| Impressions | 50,105 | 78,557 | ↑ +57% |
| Clicks | 453 | 958 | ↑ +111% |
| CTR | 0.90% | 1.22% | ↑ +36% |
| CPC | $3.61 | $1.70 | ↓ -53% |
| Conversions | 2 | 1 | ↓ -1 |
| Campaign | Spend | Clicks | CTR | CPC |
|---|---|---|---|---|
| Strategies to Drive Attendance (Lead Gen) | $367 | 31 | 0.59% | $11.85 |
| Generalists vs. Specialists (paused mid-May) | $355 | 401 | 1.68% | $0.89 |
| Brand Vision Phase | $346 | 172 | 0.81% | $2.01 |
| The Couch Is Your Competition | $230 | 151 | 1.14% | $1.52 |
| Google Brand Search RSA | $63 | 30 | 32.6% | $2.09 |
Recommended Path
Resume Generalists vs. Specialists (best CTR + CPC in account). Keep Strategies to Drive Attendance lead gen active. Pause lower-efficiency awareness campaigns to concentrate spend on proven content. This maximizes conversion per dollar at current budget.
Alternative Path
With new content going live (MB-012, MB-015, MB-011), there are now more assets worth promoting. If the SQLs continue coming in and Jeff's comfort threshold is met — "$100/day bringing $1,000 of business" — this is the right time to scale.
New content publishing this month creates natural opportunities to add campaign variations without increasing budget — MB-012 and MB-015 can be promoted using existing campaign infrastructure once live. Aida and Corey will present a June consolidation plan.
| Channel | May 2026 | April 2026 | Change |
|---|---|---|---|
| Paid Social | 1,387 | 807 | ↑ +72% |
| Direct | 973 | 947 | ↑ +3% |
| Organic Search | 565 | 757 | ↓ -25% |
| Organic Social | 321 | 609 | ↓ -47% |
| Referral | 204 | 230 | ↓ -11% |
| Paid Search | 44 | 1 | ↑ Google RSA activated |
| Total | 3,535 | 3,479 | ↑ +2% |
Avg. session duration: 1m 41s · 2,891 unique users
| Page | Sessions | Avg Duration |
|---|---|---|
| Homepage | 1,147 | 1m 10s |
| Generalists vs. Specialists | 572 | 0m 23s |
| Careers | 471 | 0m 34s |
| Mid-level Designer (job listing) | 368 | 2m 01s |
| Work Portfolio | 347 | 1m 50s |
| Brand Vision Phase | 310 | 0m 24s |
| Article | Sessions (May) | Avg Duration | Primary Source |
|---|---|---|---|
| Generalists vs. Specialists (pub. 4/15) | 572 | 0m 23s | LinkedIn Paid |
| Brand Vision Phase | 310 | 0m 24s | LinkedIn Paid |
| Brand Execution Phase | — | — | LinkedIn Paid |
| How to Defeat the Couch (pub. 2/27) | — | — | LinkedIn Paid |
| Higher Attendance (pub. 3/28) | — | — | Organic |
Full per-article May breakdown not available — GA shows /insights/* traffic is primarily LinkedIn-driven. Generalists vs. Specialists continues to be the strongest article by traffic.
No email campaigns were deployed in May. The drip/nurture sequence and Engagement Email Series 1 (MB-010) are in activation — both are designed to work with the content now coming online.
May closed out the brand voice work and the interview process improvements — both foundational. The program now has a defined tone (intelligent, punchy, Bourdain-not-ad-school) and a refined brief process that sets Jeff up to walk in ready. MB-011, MB-012, and MB-015 receiving comments today means we're a single approval cycle away from a full content publication burst — three assets plus their LinkedIn promotions and the email nurture sequence. With 16 SQLs in the bank, the final 2.5 months shift from building to accelerating.
The information contained in this presentation is privileged and confidential.
© Newfangled. All rights reserved.